Branding and Multimedia Guidelines

ACLED Branding Guidelines

Our Brand Guidelines aim to represent an effective, compelling, and distinct way of talking about and visualizing what ACLED stands for and what its core objectives are. It is fundamental that we amplify our message to set us apart in a way that helps our audiences identify ACLED as a trusted and reliable source of data and analysis on political violence and demonstrations. 

For any suggestions or feedback on the Brand Guidelines, or to request any materials be updated, please fill out this form. 

For more information, please reach out to Carmen To, Claudia Azenado, or Matilde Fernandes on Slack.

ACLED Digital Library Guidelines and Repository

This guide is for team members who manage and supply photos or videos to ACLED’s Digital Library. It's also a helpful repository for ACLED team members who would like to search for photos in the library and upload photos from global engagements. More information is available in the Sheet document. 

For more information, please reach out to Claudia Azenado, Matilde Fernandes, Eva Doummar, or Carmen To on Slack.

ACLED Video Recording Guidelines

The Recording Guidelines provide best practices for capturing high-quality video content for ACLED’s social media and communication efforts. These guidelines ensure consistency in video production, covering essential aspects such as equipment setup, framing, audio clarity, and filming techniques. By following these recommendations, all members can create professional, engaging, and effective video content that aligns with ACLED’s standards. 

For more information, please reach out to Carmen To, Claudia Azenado, or Matilde Fernandes on Slack.

Photo / Video sourcing & caption writing guide

This guide provides information to ACLED team members who would like to identify visual content to accompany publications and various visual promotional outputs produced by the External Affairs or Marketing teams. Getty Images and Adobe Stock are the stock and editorial inventories ACLED has subscriptions for. It also includes information about who can download from and view the subscription services and how to format captions. Further information regarding Getty licensing information has also been included.  

Guide to incorporating photos into Analysis pieces

This guide aims to provide information on the process of selecting and incorporating editorial photos into analysis pieces. ACLED is increasingly keen on supporting written research with visual content, specifically photos that accurately depict the information presented in the analysis reports and reactive pieces. This process could also be applied to other multimedia outputs such as videos and scrollytelling pieces.